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Home People, Planet, Partners: Carbon Calculator 6 min Welcome to the latest instalment of the People, Planet, Partners newsletter. This week, with Britain experiencing its highest temperatures on record, it seems like the right time to talk about carbon …
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Home People, Planet, Partners: Supply Chain Net Zero 6 min When businesses start to assess their carbon footprint, for the majority of them their biggest source of carbon is their Scope 3 emissions. These emissions are from assets “not owned or controlled …
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Home The Very Group 6 min What our client needed Our Client, The Very Group, was experiencing challenges with their customer communications. Most of their call centre letters and debt collection activities were printed and mailed out. As well as costing …
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Home People, Planet, Partners: Our Sustainability Ambition 2030 6 min Hi everyone, and welcome to the latest issue of People, Planet, Partners ! This month we’re really excited at Paragon because we’ve just launched our latest Sustainability Report. …
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Home Direct marketing: Reach your audience at every step of the customer journey High-end direct marketing campaigns now prioritise tangible and tactile marketing, such as direct mail, letters and books, over digital communications. These vital materials …
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Home Email Marketing Trends to Watch in 2025 As we step into 2025, the world of email marketing continues to evolve, driven by rapid advancements in technology and shifting consumer expectations. Email remains a cornerstone of customer engagement, but …
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Home Mitigation through transformation: Building resilience into communication supply chains Mitigating supply chain risk is second nature to most financial services firms, whether that’s through diversification, stress testing, or regular monitoring and …
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Home Have you ever considered cheating on your marketing team? Why do large companies with in-house marketing teams sometimes seek outside help? In 2024, a Marketing Week survey1 of 3,000 marketers revealed that 46.2% had outsourced some marketing to …
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Home Brightwell 6 min Brightwell is the new name for BT Pension Scheme Management, the primary service provider to the £37bn BT Pension Scheme and one of the largest private sector pension schemes in the UK. We have been working with Brightwell for …
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Home St John Ambulance 6 min What our client needed An ambulance takes around eight minutes to arrive at an emergency. Lives can be lost in as little as three. St John Ambulance first responders are able to get there faster - which makes a critical …
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